Fifteen-plus product launches as lead or significant contributor, across eight crops at Monsanto, Bayer, and Valent. Here's the path every product travels, plus two launches that show the range of the work.
Every product travels the same path, and few finish it. Here's how I map it from lab to market. Most stall before launch, or fade soon after. Keeping a product on the path to growth is commercialization work, and that's what I do.
Two flagship launches and a recent independent engagement. Different problems, same approach: start with what the grower actually needs to believe.
The first biotech trait built to improve forage quality, not just protect yield. Dairy producers had no proof that better digestibility meant more milk, and the seed channel had never sold a quality story.
As launch lead, I built the commercialization strategy from regulatory approval to market entry. I positioned the trait on real on-farm economics and turned a lab insight into language growers and the channel could act on.
I led the trait launch; the alfalfa business later reached a $210M divestiture when Monsanto sold the portfolio. A genuinely complex trait, made simple enough to adopt.
Two decades in the making, ThryvOn became the first commercialized trait to take on sucking pests in cotton. No category existed for it.
As launch lead, I built the commercialization strategy from scratch: value case, positioning, stewardship design, and grower education for a mechanism with no precedent.
ThryvOn launched as the first trait of its kind and set a new IPM standard for US cotton production.
Regenerative agriculture is full of early ventures and thin on people who can tell which ones will actually reach a grower. BioSTL's ReACH program needed that judgment applied at the front end.
Through 2024 and 2025, I ran industry scouting for the ReACH program and coached founders across the ecosystem, evaluating technologies and helping early teams sharpen the path from idea to adoption.
Independent work that brings the same commercialization lens to the earliest stage: not just whether a technology is promising, but whether it can reach the farm.
The complete product launch history is kept as a full reference: two dozen products across three companies, with roles from field sales to launch lead. View the launch reference →
Same experience behind each. The difference is how much, and for how long. Engagements are scoped to the decision, not the hour: a few days to pressure-test a project, or one to four months of hands-on work.
A defined problem with a defined deliverable: a launch plan, a diligence review, a stewardship program. Clear start, clear end.
Senior commercialization capacity, part-time. A real role on the team for companies that need the experience but not a full-time hire.
On call as questions come up. A sounding board through the phases for founders and teams who want the right judgment when it matters.
The patterns repeat. Every novel agricultural technology needs the same things to land. Tell me what you're working on and I'll share how I've approached it before.
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